To some folks a dream dinner might be any decent food they can get for free. Dream Dinners is also a clever food franchise that's growing fast. It's all about people cooking under supervision according to planned menus. Yes, you're probably saying "why didn't I come up with that one"?
Americans are busier than ever before. Eating well at home is besoming more and more difficult . Frozen foods and pre-packaged meals are fine, but just not the same. But when the typical day involves so much, who has time to cook, much less time to plan a menu or learn how to make the items on it? This franchise lives in that space.
It works something like this. People visit the location and then choose up to all-- items on a provided menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. There are both private and public supervised cooking sessions. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
The meals are a lot less expensive than it would appear when the concept is first described. Although salads and side dishes are separate, the main course is only about $3.50 per serving for all-- meals. This can bring the cost per serving for a complete meal up to around the $5 mark, but for a busy working family it's not bad. For food, menu planning, and hands-on meal preparation training and supervision, that's a steal.
These locations are franchises people own. And there's been some controversy behind the franchise. It's not the food or menus or preparation, but rather the franchisees. Some of the franchisees aren't happy. Forbes Magazine profiled Dream Dinners in March 2008. The story didn't look good for the company. The new concept quickly gained popularity and attracted would be business owners. But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. There may have been some misrepresentations made as to potential profits.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.
Americans are busier than ever before. Eating well at home is besoming more and more difficult . Frozen foods and pre-packaged meals are fine, but just not the same. But when the typical day involves so much, who has time to cook, much less time to plan a menu or learn how to make the items on it? This franchise lives in that space.
It works something like this. People visit the location and then choose up to all-- items on a provided menu. Food is then purchased by serving. Then the consumers cook the meals, at the store. There are both private and public supervised cooking sessions. It's a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
The meals are a lot less expensive than it would appear when the concept is first described. Although salads and side dishes are separate, the main course is only about $3.50 per serving for all-- meals. This can bring the cost per serving for a complete meal up to around the $5 mark, but for a busy working family it's not bad. For food, menu planning, and hands-on meal preparation training and supervision, that's a steal.
These locations are franchises people own. And there's been some controversy behind the franchise. It's not the food or menus or preparation, but rather the franchisees. Some of the franchisees aren't happy. Forbes Magazine profiled Dream Dinners in March 2008. The story didn't look good for the company. The new concept quickly gained popularity and attracted would be business owners. But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. There may have been some misrepresentations made as to potential profits.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.
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